
The most timeless style staples are the ones that fuse ultimate comfort with versatility and act as an extension of our characters. For a classic American gal with her heart rooted in New England, it’s quality USA-made Vermont Flannel styles which I cuddle up in – regardless if I’m running errands in West Village, relaxing in Rhode Island or exploring chateaus in southern France.
Famously “dedicated to world comfort,” Vermont Flannel is a brand I made a part of my life upon first sight. While hunting for an iced maple latte in the darling New England town of Woodstock, Vermont, the storybook storefront caught my romantic eye the moment I saw it. Upon walking into a pure flannel dream, I knew these quality pieces would become a quintessential staple in my closet, suitcase, home and everyday life.


Created by husband and wife duo Mark and Linda Baker more than 25 years ago, Vermont Flannel is a story I’m thrilled to regularly celebrate on The Modern Jetsetter as of this spring. Their flannels transcend threads and fashion and truly capture the spirit of the American Dream – both through its story and the gorgeous cozy designs which warm you up just enough to make you fearlessly conquer American Dreams of your own.
Here are a few reasons my Vermont Flannel favorites are the first thing I pack into my suitcase or weekender bag:
American Design & World Comfort
Vermont Flannel flawlessly combines the homely soul of the northeast with fine American craftsmanship. Dreamed, designed and handcrafted in the USA, Vermont Flannel is the summit of dedication to quality – the key to true luxury for every American jet-setter.
A few products you’ll absolutely want to live in for the rest of your life? Their flannel lounge pants (the original, by the way) and dreamy classic flannel shirts – both of which I find especially perfect for elevating my airplane nap game or a special Brooklyn waffle breakfast in bed on a rainy Sunday. With endless cozy products from flannel blankets (for starry summer nights) to luggage tags (for Europe adventures) and flannel totes (perfect for flower runs), Vermont Flannel is truly not only a part of my style, but a part of my everyday life.


Versatility for Every Season, Destination & Climate
I simply can’t wait to explore the versatility of Vermont Flannel products beyond snowy cabins, hot chocolate dates and winter storms. Their signature flannel shirts are versatile and can easily be paired with spring and summer looks – especially on those chilly summer nights in Cape Cod and Rhode Island.
While in the Alps and valleys of the French Countryside earlier this month, it was my Vermont Flannel that I layered on at least once a day. I’m a homebody so naturally this familiar comfort made me feel a little closer to New York and New England. Above all, its unrivaled comfort elevated every occasion and became my official “adventure” shirt as I explored new backroads in southern Europe.
P.S. Europeans love flannel.


Flannel Moments Become Stories
I’ve never been more in command of my personal style and have a deep appreciation for clothing that is more than material, but comes with a story of craftsmanship, quality and design. My flannels have become a part of my own story.
Vermont Flannel has a special place in my closet, but also my heart. I outlined my novel wearing my favorite Vermont Flannel shirt on a snowy week in the Stowe, Vermont. I planned my upcoming wedding many mornings from my couch with a hot maple latte and my flannel lounge pants. I discovered my favorite Disney-worthy French Villages wearing my “adventure flannel” and kept my soul warm during inevitable moments of personal growth in the Alps of Austria.
At the encouragement of the amazing Emily from the Vermont Flannel team, I even tried running in flannels for the first time — because this past winter in New York has been never-ending. It was efficient and perfect.
But one thing is for sure: this was only the beginning of my own Vermont Flannel story and I’m excited for every memory to be made alongside this amazing brand – no matter where I am in the world.
Be sure to follow The Modern Jetsetter journey as I bring flannel moments to New York City, New England and Europe’s most romantic destinations.








